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"What many small businesses don't yet realize is that there are a lot more robust
opportunities online than there are in the brick-and-mortar world,"
Jack Staff,
Jack is the Chief economist for IntelliQuest's Zona Research in Redwood City, Calif.
He cites a few, "Better rates for ordering, shipping and receiving materials online, unlimited space on the
Web for the products you could sell, and the ability to personalize and target customers by their
demographics rather than by your store's location."
"A lot of small businesses are blowing off the idea of e-commerce, and I think that
is a serious mistake," Staff says. "Even if they are likely to continue having the bulk of their
sales in the brick-and-mortar world, they still should have an e-commerce presence."
Selling online used to be expensive and a big step for any business owner to take. But not
anymore. Currently, there is an array of affordable products and services available to make online
store creation much more attainable.
If more income and better exposure is important to your business, talk to us. We have
launched dozens of e-commerce sites the right way.
And what is the right way? A lot has to do with the overall site design. A good webmaster
gently nudges the viewer forward, all the while dissolving any doubt and resistance. It is critical
to be clear, yet compelling; sophisticated yet intuitive.
Contact us today. Describe your vision. We will come up with a step by step plan custom
designed for you and your business. One that drives home results and fits within the budget.
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